Blog
Notes on local search.
Plain advice on Google Business Profiles and getting found by local customers.
Google Business ProfileOctober 23, 2026
Why your Google Business Profile matters more than your website
For most local service businesses, the profile drives more calls than the website. Here is why that page deserves your attention first.
Google Business ProfileOctober 23, 2026
5 things to fix on your Google Business Profile today
A twenty minute audit: categories, services, review replies, photos, and hours. Fix these five things this week.
Local SEOOctober 23, 2026
How customers actually find local service businesses
Urgent searches, research searches, and brand checks. What each one rewards, and why the same asset decides all three.